Published in:
Volume 11 / Year 2022 / Issue 2

Substitution and interchangeability: time for a conversation?

Page: 49-50

Author byline as per print journal: Chad Rieger1, MBA; Lisa Hall1, PhD; David Lim2,3, DPH Abstract: Bandiera et al. (2002) identified the potential for competitors’ promotional materials to use certain… Read More »

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